Like a ghost, the metaphors embedded in war talk go largely unnoticed. They are a specter haunting our speech and thought, just below the threshold of awareness. Calling attention to them can reveal an unexamined pretext for continuing to fight an interminable war.
Ghostly metaphors do not call attention to themselves as figures of speech. They operate furtively as though they are just ordinary words conveying literal meaning. With guard down, we allow them to shape the message and form our thoughts. When we draw on the literalized language of accounting to think about military matters, for example, we reason figuratively, drawing a tacit analogy between conducting business and fighting wars. (more…)